Du Pont Cellophane: Advertisements 1930-1950

Cellophane was a novelty once, and Du Pont pushed very hard to propagate the ‘cellophane’ idea, and were convinced that the way to reach households is through housewives, and the way to reach housewives is through baby imagery. Babies, condom analogies and appeals to clothesline snatchers. A lesson in why it may not be such a good idea to push too hard. Take a look. 1930-1950. “Better Things for Better Living…Through Chemistry”.

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17 Comments on "Du Pont Cellophane: Advertisements 1930-1950"

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Bernadette
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I hate insensitive greedy advertising!

onewhoknowsandfights
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Corporations are positively dangerous.

Joanna
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Like looking at hand made retro posters – old world charm.

A Tulsiani
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this is educative for current agencies, advertising was never ethical, and never will be. :(

Beni
Guest

Gosh, cant beleive those babies wrapped up like that

priyam
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trust me, things have not changed at all.

Vaibhavi
Guest

Cringe and double cringe at the babies tied up in cellophane. :(

dhruv
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We have evolved into something worse. seen the fairness creams for men ads? hahahA.

Geetha Natarajan
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Although both are solid surface, is there a difference in quality, price, etc? I am planning to use them for my kitchen top.

moira
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I like old school posters, pre-photoshop, hand made. :)

Kolkatan
Guest

The lesson is – Never trust Dupont and the likes. Advertising is mind manipulation nothing esle.

Rhea
Guest

Ewww! Frightening posters of babies wrapped in cellophane. What were they thinking???!

Tomcat
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advertisements are really by the stupid for the stupid.

Priyank
Guest

Cellophane babies OMG. The advertising controllers actually approved this..? or was there there no advertising codes then..??

Red Star
Guest

The capitalist way is prblematic, is it still not clear, world?

Mrinalini
Guest

These are great time capsules! Imagine how idiotic our present advertising is … I mean look around us.

Kenny VH
Guest

Are the Du Pont family still billionaires? Are they still as powerful as they used to be? :)

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