Persuaded not to perspire! Early deodorant advertisements.

How did urbanites, like us, get so daily dependent on the ubiquitous spray can of deo? For a long time deodorants and antiperspirants were niche products and were often perceived as unnecessary and unhealthy. The late 19th C and the early 20th C saw advertising come to the rescue of a disastrously failing product, and the rest is sprayed history. 1888, was when the first deodorant (kills odor-producing bacteria) called Mum was trademarked and the first antiperspirant (preventing sweat-production and bacterial growth) was called Everdry and launched in 1903. Later in 1912 an enterprising young lady started a company selling an antiperspirant – Odorono (Odor? Oh No!). Yes, as blunt as that. Modern sensibilities might find some of these advertisements insensitive, sexist and incorrect. But don’t fall into that ‘armhole’.

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11 Comments on "Persuaded not to perspire! Early deodorant advertisements."

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Deborah
Guest

Love these. I am a retro nut – and these are great.

Kirsten V
Guest

This put a smile in my face, the naive sexism inclusive. Nothing to do with ads, but I put on clinical strength antiperspirant at night, and I normally don’t sweat at all the next day if I don’t reapply, but I sweat buckets if I do. Strange product.

manini
Guest

she has not learned the first rule of lasting charm. haha. charming! ;)

Gordon
Guest

Blast from the past as they say. I am sure our future generations will frame us similarly. Ty for sharing.

Prajakta
Guest

These ads really play on a womans mind – telling them how they will be rejected by men, and they become the scum of the earth thereafter lol Manipulaton, thy name is advertising. Nothing has changed really.

Dr. V Sharma
Guest

Great museum material – always a pleasure to look at the past with renewed interest.

Princess Leia
Guest

regulations for ads have never really been there, women are slaves and objects, then and now

Jessi
Guest

womens lib was a long time coming …….

Clayton Nass
Guest

Delightful pages from the past. Thank you.

Fiona K
Guest

I can appreciate the early distrust for these products. I am still not convinced they are good for our skins, lungs. etc. Industrial chemicals after all.

Norbu
Guest

armhole haha. I also notice that they use a LOT of text! compared to ads now. hmm

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