Du Pont Cellophane: Advertisements 1930-1950

Cellophane was a novelty once, and Du Pont pushed very hard to propagate the ‘cellophane’ idea, and were convinced that the way to reach households is through housewives, and the way to reach housewives is through baby imagery. Babies, condom analogies and appeals to clothesline snatchers. A lesson in why it may not be such a good idea to push too hard. Take a look. 1930-1950. “Better Things for Better Living…Through Chemistry”.

Share this! :)
Subscribe
Notify of
guest
17 Comments
Newest
Oldest Most Voted
Inline Feedbacks
View all comments
Bernadette
Bernadette
8 years ago

I hate insensitive greedy advertising!

onewhoknowsandfights
onewhoknowsandfights
8 years ago

Corporations are positively dangerous.

Joanna
Joanna
8 years ago

Like looking at hand made retro posters – old world charm.

A Tulsiani
A Tulsiani
8 years ago

this is educative for current agencies, advertising was never ethical, and never will be. :(

Beni
Beni
8 years ago

Gosh, cant beleive those babies wrapped up like that

priyam
priyam
8 years ago

trust me, things have not changed at all.

Vaibhavi
Vaibhavi
8 years ago

Cringe and double cringe at the babies tied up in cellophane. :(

dhruv
dhruv
8 years ago

We have evolved into something worse. seen the fairness creams for men ads? hahahA.

Geetha Natarajan
Geetha Natarajan
8 years ago

Although both are solid surface, is there a difference in quality, price, etc? I am planning to use them for my kitchen top.

moira
moira
8 years ago

I like old school posters, pre-photoshop, hand made. :)

Kolkatan
Kolkatan
8 years ago

The lesson is – Never trust Dupont and the likes. Advertising is mind manipulation nothing esle.

Rhea
Rhea
8 years ago

Ewww! Frightening posters of babies wrapped in cellophane. What were they thinking???!

Tomcat
Tomcat
8 years ago

advertisements are really by the stupid for the stupid.

Priyank
Priyank
8 years ago

Cellophane babies OMG. The advertising controllers actually approved this..? or was there there no advertising codes then..??

Red Star
Red Star
8 years ago

The capitalist way is prblematic, is it still not clear, world?

Mrinalini
Mrinalini
8 years ago

These are great time capsules! Imagine how idiotic our present advertising is … I mean look around us.

Kenny VH
Kenny VH
8 years ago

Are the Du Pont family still billionaires? Are they still as powerful as they used to be? :)