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Iphoneography, Instagram and Rear-view Mirrorism

When I first laid my eyes on Iphone generated imagery replete with ‘Instagrammatic’ filters, I could not help but think of ‘Mcluhanesque’ strains of determinism as made well known by his thought from 1967: “we look at the present through a rear-view mirror, we march backwards into the future”. Iphonegraphy and Instagrams’ wistful longing for time past, as made clear by their rabid recall, or should I say redial, of Polaroid and Kodak Instamatic aspect ratios, colour and exposure sensibilities, coupled with an even more peculiar recall adherence of wanting to be ‘painterly’, made me reflect on the rear view metaphor as not being concerned with just the immediate past, but also to deepen the metaphor to be inclusive of the distant past as well. It could also be reflective of the complex (and stressful) weave of the immediate, where we could seek to find firmer ground, by engaging with the comforting known rather than the frightening not-known. The examples here are from the Los Angeles Mobile Arts Festival. Take a look.

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