Product Design – Electrolux Design Lab 2012: Finalists
Design Lab is Swedish appliances major Electroluxs’ annual student product design competition. In this tenth year of the contest, there were 1200 entries, from which these ten finalists were shortlisted to battle it out in Milano, Italy on 25.10.12. As I was going through the entries, the final thirty and now down to ten, it was quite clear that the shortlisting was done considering the Electrolux business idea of a ‘smart’ kitchen / home, with an ‘amazing range of capabilities’. I also paused to think whether there has been a collective dumbing down in this rather frenzied race for ‘smartness’. Student contests do have an exploitative edge, as major corporations seek out business-next ideas for the price of a cola can. The text accompanying each of the entries here is untouched and presented in their sugar coated, sales pitch manner. I found some of the project ideas redundant and almost laughable, and for large populations of the world, most of them are alien objects, sans meaningful form and credible function.