Product Design – Electrolux Design Lab 2012: Finalists

Design Lab is Swedish appliances major Electroluxs’ annual student product design competition. In this tenth year of the contest, there were 1200 entries, from which these ten finalists were shortlisted to battle it out in Milano, Italy on 25.10.12. As I was going through the entries, the final thirty and now down to ten, it was quite clear that the shortlisting was done considering the Electrolux business idea of a ‘smart’ kitchen / home, with an ‘amazing range of capabilities’. I also paused to think whether there has been a collective dumbing down in this rather frenzied race for ‘smartness’. Student contests do have an exploitative edge, as major corporations seek out business-next ideas for the price of a cola can. The text accompanying each of the entries here is untouched and presented in their sugar coated, sales pitch manner. I found some of the project ideas redundant and almost laughable, and for large populations of the world, most of them are alien objects, sans meaningful form and credible function.



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I discover TL of a writer and respected intellectual, with a tolerant, global conscience: @GhoshAmitav – tx @Milindo_Taid
OMG its like a painting!! you have taken photography to another level!!!
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Its really good to see you Milindo, with such awesome stuff from you as usual.. loved your blog as well!
Milind never told u but u were my first true inspiration….I almost learnt the guitar watching u play…..thanx for being there
Your website is full of delightful posts. I’m going to have to watch where my time goes when I’m visiting! :)
Milindo Taid – ace teacher, rockstar guide to my projects at film school, guitarist and photographer too. Really good human being as well
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I was just looking at your website… amazing it is… full of knowledge as always..
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veryveryinterestingwebsite.have been visiting! thankyou!
Guitar in your hand reminds me of the MCRC days! You are terrific… :)
Absolutely amazing blog – a chest full of treasure.
Your courses were always the best. By the way, just went through a bit of your website. It’s great! Some good stuff in there that I wouldn’t normally chance upon
We need more teachers like you :)
This is great…..in fact the entire website is a wonderful treasure. thanks sir!
You are awesome :)
With all the magical places you are checking off your bucket list! I want to know how to be you :)
hope you’re changing the world as always :)
Hi Milindo, hope you are inspiring many more around you…wherever you are!
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Never thought I’d say this, but it was the most interesting classes I’ve sat in.. and of course, the day you played Sultans of Swing for us. Hope you continue to influence the next generations with your dynamic yet simple teachings.
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You’ll love this site by the awesome Milindo Taid
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#NowFollowing @Milindo_Taid One of the most influential n interesting mentor from my design school. Always loaded. :)
Love your site Milindo. I was excited to see you displaying my husband’s watermelon carvings
You are the only faculty member I could connect to!
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Still a fan of your unique and sweet finger strum on acoustic guitar. It made an ordinary guitar sound great. Would just love to see and hear one of those too.
So glad you enjoyed my photos, really honored to be featured on your blog. thank you sir!
i really like your blog – good interesting stuff as always !
This is by far amongst the best curated creative content sites out there and the eye and vision of one man, when good, works better than any funded team. Inspired enormously once again :)
great blog :)
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love ur pics…they are like those moments which u capture in your mind and wished u had a camera right at that moment to capture it…but u actually do capture them :) beautiful…!!!
You’re a role model sir, such awesomeness !!! :D
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Just detected your blog: impressive. wishing you continued inspiration and health.
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Oldest operating bookstore
You are inimitable!
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Grt milindo. eachtime want to check out something good on net…know where to go now!
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