The vernacular idiom of the visual language I have always had a persistent and abiding admiration for. Familiar enough with the wondrous personification, floral ornamentation, and the acerbic wit of truck art in India, I find the visual dialect of our South Asian counterparts in Pakistan decidedly fascinating. Truck-owners and drivers are certainly not subtle about making their presence felt on the roads, and the pride of ownership and the joy of what becomes home for long months, is made evident by the eye-grabbing image making, structural ‘additives’ and ornamental accessorization. Read More…