1700 product concepts from over 60 countries made their presence felt in this year’s Electrolux Design Lab, in response to the brief of ‘Inspired Urban Living’. Industrial and product designers pitched in with some common themes addressing personal care and care of the near and dear ones – from healthier, cleaner homes to cooking, from appliance accessories to domestic robots. Product concepts emerging out of design schools are audacious at times, and one can see a hint of it in some of the concepts. Bio-mimicry appears to be catching on, along with the need for us to breathe non-polluted air. Not all of the concepts are going to go through to final development and prototyping – but for the very few that do, it will still remain a test to see if what looked good as idea sketches and concept notes, actually function as envisaged in the everyday real world. Take a look at some of the entries for the Electrolux Design Lab 2013.

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